No matter if you are running a small business that serves locally or a business that is not limited by location, you may have some problems like you are not getting enough sales, leads, profit, etc.
Here, I will give you A to Z Internet Marketing guide for Small Businesses as well as Medium and Large Scales businesses that will help you to Grow Your Business with Digital Marketing.
Isn’t it exciting?
Before going further, we must understand the meaning of Online Marketing.
What is online marketing?
There are lots of big and difficult to understand definitions about Online Marketing which is also known as Digital Marketing by some of the big brands and big Digital Marketing Gurus
According to Niel Patel Blog, the definition of Digital Marketing is,
Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices.Niel Patel
But I will explain you in very simple words. According to me,
Digital Marketing is a tool of marketing like TV, Newspapers or Radio that helps to grow your busnesses by marketing your products and services with the help of Internet. It uses the platforms that run on Internet only like Websites, YouTube, Gmail, Facebook, Google, and lots more. That’s why it also called Online Marketing or Internet Marketing.Manvindra Chaudhary
How is online marketing different from traditional marketing?
Both are the ways of promoting your business, services and products but in different ways.
Tradition Marketing os offline, costly, have no or less data about performance of marketing campaigns.
It includes, TV Advertisements, Radio Ads, Newspaper Ads, Classified, Magazenes, Bill boards, Pamphlates, and a lot more things.
On the other side, Digital Marketing is done on Internet and is Online, cheaper than traditional one, provides accurate performance data about Marketing Campaigns.
It includes advertisements on Blogs, Websites, YouTube Videos, Gmail, Social Media like Facebook, LinkedIn, Instagram, Search Engines like Google, Bing, Yahoo and here are limitless ways of channels of Marketing.
Tops 5 benefits of Dnternet Marketing & How it will Help you to Gorw Your Business?
Establish a strong social media presence
Create converting and valuable content
Publish a weekly blog that’s worth readingyour
Create a lead magnet
Pay-per-click (PPC) Advertisement
Social Media Optimization & Marketing
Search Engine Optimization
What are some examples of online marketing?
Reynolds Building Solutions advertises for keywords related to its business through a PPC campaign, plus optimizes its site for those keywords with an SEO strategy, resulting in a 71% year-over-year increase in contact form submissions
York Saw and Knife adopts a proactive email marketing and social media strategy, as well as a PPC campaign, leading to a 20% decrease in its cost-per-conversion and a 108% increase in its Google Ads conversions.
PaulB Parts uses local SEO and SEO, plus a PPC campaign and shopping feed management services, resulting in a 23% year-over-year decrease in cost-per-lead and a 150% increase in its ROI.
5 tips to maximize the benefits of Internet marketing
Respond to online reviews
Keep NAP information up-to-date
Test website features
Get SEO inspiration with PPC
Use video to amplify communication
Get professional Internet marketing help for your business
Internet marketing is evolving, always changing and never remaining the same.
There are always new social media channels to explore, additional changes to Google’s algorithm, and updated “best practices” for online marketers. So you may wonder how Internet marketing can help your business when nothing ever stays the same.
In this digital age, you may find it tough to keep up with the latest online marketing trends and how much marketing costs. As a busy business owner, you have enough to do — and updating your website copy probably isn’t on your list of priorities.
That’s why Internet marketing companies like WebFX exist!
We can help you make sense of digital marketing, and get you on the right path to success. We have the expertise, know-how, and talented team to offer Internet marketing help in every possible way — and we want to use it to grow your business.
Contact us online or call us at 888-256-9448 to learn more about our digital marketing services.